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Google Decks the 'Sponsored Listing' Halls
Tonight doing keyword research we discovered that Google had decorated their sponsored links with Christmas Tree Decorations or bulbs.
Date discovered: 12/13/07
Google Listing Placement for Higher Click Thru Rates (CTR)
Eye Catching Increases the Click Thru Rate (CTR).
Essentially organic search optimization personnel are immune to the sponsored listings and never click them.
The difference was tonight my eyes were dragged to the pay per click column or Google sponsored listings. One can only assume that they will be adding icons or thumbs to there textual Adsense as long as they are decorating for the holidays.
Here is another example of Google Holiday Marketing
