We set up and manage your campaign over a four month period. At that point we opt to hand the account over to you for maintaining the keyword bidding, keyword strategy and ad delivery testing or A/B multi variant testing.
Pay Per Click Set-Up [Large Acct] - $999.00
Remember that you will have to maintain the click bank at Google. Basically your credit card is added to a Adwords profile. When you click 'add' more money a deposit is made on your behalf. We have clients spending $6.00 a day all the way up to $800 a day.
Why do PPC before SEO?
When we create your PPC campaign the keyword research is included [retail: $349]. You save money!
When PPC is performed ahead of the search engine optimization for organic listings; you are able to ascertain the converting keywords. Since the organic can take up to 8 weeks to update you have to maintain and change your campaign every 6-8 weeks. After several rounds with traffic and NO conversions you start to wonder if you have the right keywords. PPC produces over night analytic data that is vital to increasing return on investment in organic optimization. This is also referred to as the 'feedback' loop where your converting terms from PPC are fed back into your campaign while removing from the website the terms that get HIGH IMPRESSIONS and NO CLICKS. Since they are 'bleeders' (bleeding your budget) in pay per click it can be surmised that the keywords will also suck pond water in your organic search engine optimization.
This is also a good time to point out... that the definition of Search Engine Marketing can be comprehended from the above explanation of the synergy between PPC and SEO. Most buyers are indicating that they understand this and need both services; SEO and PPC. Therefore to better specialize our services to be the best search engine marketing firm possible we have segmented our abilities to several web sites to provide this specialized service:
Search Engine Marketing SEM - JASE's Way: