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Advanced Marketing
Internet Marketing Advisory Board Meeting
Wednesday, May 30, 2007 11:30 am – 2:30 pm
Cal State Fullerton University Extended Education
College Park , 9 th Floor - Suite 950
AGENDA
- Introduction and Welcome by the Dean
- Brief Introduction to University Extended Education
- Advisory Board’s role and model
- Introduction of Advisory Board Members
- History – How We got Here
- Overview of Education & Training Offerings
- Objectives for the meeting
- Identify the needs of an advanced marketing certificate
- Identify training needs/requirements within the industry
- Group Discussion – Brainstorm Session:
- Identify specific knowledge and skills needed
- Identify desired Internet Marketing outcomes
- Determine program objectives
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Marketing
- Training Potential
- Who online is the target audience?
- Is the online market saturated?
- Is present training aimed at individuals presently in field?
- Is there a market for career changers?
- Target markets – professional associations
- Development Timeline and Follow-up Activity
- Adjourn Advanced Marketing Advisory Board Meeting