What is Universal Search Algorithm?
We will not have a solid definition until the entire roll out of Universal Search Algorithm (USA) is completed.
We do know that the way Google calculates their search is changing. We have been studying and testing search engine modalities for universal search.
If this is new to you:
NOW IS THE TIME TO GET ON BOARD.
Universal search is effecting the way your website and your company show up in search engine result pages (SERP's). You will noticed that media such as pictures, videos and press releases (news) are showing up in the top three spots in "traditional" organic search engine results. Meaning: If you are in position 8, 9 or 10 on page one of Google; get ready to be on page TWO overnight!!
Why? Why you ask? Logically there are only 10 listings on the page for most engines using the default display number. So if an engine adds new content from the universe to the top of the page. You can surmise that position 8,9 and 10 need to flow onto the second page. NO ONE Searches Page Two ANYMORE!!
Universal Search Protection to ensure you are on page ONE!
- Keep optimizing those press releases. Depending on your industry you should be doing frequent press or information releases to force your listing to the top of the search engine results.
- Images are now a vital part of the new economy showing up in Google. Make sure you segment your images into "crawl" / "no crawl" delineated areas. this will ensure that your spacers, image text and other non-pictorial content is not fed to Google. Lets make it easy for googlebot to disseminate your images.
- Get some high definition video of your next meeting, event or plan something exciting and video the content. Remember there are tons of people doing this so you need to be unique and natural with HIGH DEFINITION website content to catch more EYES!
- Now that you have all the search engine marketing coding benefits learned over the years; be sure to look at your website structure. Engines are known to crawl your server structure looking for index pages. (removing the file and extension to reveal the root of the directory). Does your server need a little spring cleaning?
- Between the "new economy" and the "new universal search algorithm":
Go slow, be decisive and judgmental in all your changes. Remember you already have rankings that you do not want to loose. the safest way to update your site is with new restructured content and archive your current site by date. This allows you to build into newer vertical markets with newer logic. WITH NO RANK LOST!!
We offer a domain fundamentals package to ensure that your site is enhanced and prepared for universal search.
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