SEO guidelines for better search engine placement article and Google Information for

Ranking Google Search Engine Listings using White Hat Guidelines.

SEO experts words on 'white hat guidelines'.

Being educated by the search engines:

We know there are certain aggressive SEO strategies that are too hard to decipher by the search engines. Even web site owners with the best intent can set off search engine spam filters that diminish search engine rankings.

The term white hat comes from the good and the bad. Every one needs a cowboys and indians mentality once in awhile to better understand human nature. I am not an expert on human nature, but am implying that where there is 'good' - 'evil' will follow. The evil side of Google's job is to try to keep gamers of the system at bay. These search engine marketers are referred to as 'black hat'.

So on the flip side we are an aggressive and strategic search engine marketing firm that provides only white hat search engine optimization services.

Google Guidelines on SEO for Optimizing Web sites for Search Engine Traffic

What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn't distinguish between actual search results and ads that appear in search results
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from "fake" search engines, spy ware, or scumware
• has had domains removed from Google's index or is not itself listed in Google

If you feel that you were deceived by an SEO in some way, you may want to report it.

The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580

If your complaint is against a company in another country, please file it at http://www.econsumer.gov/.

Google Search Engine Optimization Guidelines

Last Updated June 2005 by Google, inc. (Do you feel that you are doing everything that you can to no avail? Pay particular attention to the technical guidelines set forth by Google. There are a couple of big secrets just out. If you need help just fill out our web site evaluation form with the term Google in the comments field and we will give you a free 10 minute SEO walk through on your site pointing out possible factors that are hurting your search engine results pages (SERP'S) for Google.

"Following these SEO expert guidelines will help Google find, index, and rank your site, which is the best way to ensure you'll be included in Google's results. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the " Quality Guidelines ," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index. Once a site has been removed, it will no longer show up in the search engine results pages in Google's indexes or on any of Google's partner sites."

The recommendations above are straight from Google Guidelines for webmasters. Once you see the massive amount of information in their guidelines, coupled with the instructions for a Google Site map Feeds, Google Base and Froogle, you will see why you need an SEO consultant to implement your Internet marketing plan.