Preface: Web by JASE has been developing the fundamentals of search engine optimization since 2003. The search engines calculate rank on a hundred known variables. To combat spam and get rich quick website's (spammers); the search engines continue to enhance and develop their filtration systems. Search Engine calculation systems are known as search engine algorithms or mathematical intelligence for information retrieval.
Google inc. historically released new search updates in bulk. Websites would rise and fall with the tide. After complaints from the Internet community Google began updating their algorithm in an incremental way in 2005 during what was called the “Jagger Update” stopping the rise and fall of websites and their associated revenue.
Each Google update has been followed by spammers who infiltrate the rankings based on estimations on when and how often parts of the system were updating. At the beginning of 2007 Google once again combated spam with the release of an enormous update that was said to fix major issues with well developed corporate websites that were penalized due to duplicate domains, multiple homepages and other confusion. This change further solidified an algorithm that was harder to track and harder to decipher. With this technically advanced logic the methods to optimize web sites for search engines became difficult to explain; let alone sell as a service. The inner workings of search engine algorithms and information retrieval for web presence has become an art form.
Now in September 2007 Google inc. is rolling out a new algorithm that has been dubbed Universal Search Algorithm (USA) or ‘blended search’. This calculation change has brought new fledging opportunities for brick and mortar business that do not even have a website on the Internet. For companies that got into Internet Market early are going to have trouble with this new algorithm that is designed to be highly technical and savvy spam combatant filters.
Historically Web Marketing and Design by Jase's search engine marketing strategy was to develop an “official search engine optimization package”. Due to a never ending change in our socially developing Internet marketplace that is frequently referred to as “the new economy” we find that each and every campaign is differs. Although each has a basic SEO Starting point using Local Search Engine Optimization.
We have been successfully applying our methodologies to websites based on client discovery, competitive analysis, keyword research, web server structure and our knowledge of search engine retrieval and indexing. Web by Jase in conjunction with Ca SEO Consultants would like to welcome you to our search engine marketing services companies.
Contact us for an seo appointment today. We are scheduling for June and starting to get ready for July 2008 now... so do not wait our schedule fills up fast each month.