Google's mission is to find new query solutions (strategies to answer questions asked by the world) that satisfy the search by adapting solutions that successfully solve similar or relevant cases.
(Overall web sites currently ranking)
Previous experiences are stored as cases in the form of description of situation (query used) and description of solution (previously successful answers) to form a case based study. (historical search queries determine future top results)
The cases are then ranked based according to their similarity to the unsolved problem. (questions asked / query)
Similarity is the most important concept in CBR
(thematic information retrieval)
There's a need for (contextual) strategic support in information searching (IR) by way of citation theory and bibliometrics.
(Content is King)
Case based reasoning can help you understand your competitors search engine listings rankings and your lack of search engine ranking listings. Once you understand what Google is doing with results based on historical usage, stored human behavioral interaction and changing marketing landscape you can begin to lay down solid Internet Marketing strategies that produce measurable results with return on investment.
Contact me today for a 15 minute analysis of your situation. Most business marketing needs are more complex that just a website and we look forward to understand your particular situation. This is part of the interesting part of our job; we get read and learn new stuff everyday to acclimate to your company while expanding our horizons.
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